Here is an extensive list of podcast promotion strategies we are interested in trying.
Lift your guest audience
Make it easy for guests to share by creating snippets and quotes. Make it easy for guests to share and promote their podcast episodes. Include a series of media that can send and share a note to them when their podcast goes live. Update pre-written tweets and status.
Promote on social media:
Social media is a creative and essential way to promote a podcast. For starters, share an update when the episode first goes live. After that, continue sharing your podcast on popular media in different ways, like soundbites, videos clips, images, teasers, etc.
Here are some ideas:
Release at least three episodes on launch day:
Submit your podcast to podcatchers and aggregators:
Beyond iOS Podcatcher, there are dozens of other apps that collect and play podcasts, and there are many websites that feature new podcasts and help to discover.
Be a guest on other people’s podcasts.
As movie stars hit the talk show circuit to promote a new movie or politicians travel the country before the election, you can go out on a podcast tour and gain guest presence in podcasts in your niche. Anyone who takes you on offer will create great promotional opportunities for your new show. See the iTunes listing page and watch podcasts by dozens of categories.